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erienewsnow.com 08 Jan, 2022 15:15 am

Why Nike, Adidas and Ralph Lauren stuff is getting tougher to find - Erie News Now

Why Nike, Adidas and Ralph Lauren stuff is getting tougher to find - Erie News Now
By Nathaniel Meyersohn, CNN Business

You're likely to have better luck these days snagging them from their own stores or on their websites than at mom-and-pops and smaller chains.Brands had little, if any, extra merchandise to send to retailers, and they prioritized feeding inventory to their own stores and websites.Nike leaves DSW and Zappos Among big athletic brands, Nike was one of the first to signal that it would cut back on the traditional retailers it sells to and concentrate on growing its direct-to-consumer business.DSW believes it can replace Nike by increasing its sales of other athletic brands, CEO Roger Rawlins said on an analyst call last month.

Some, such as Under Armour, Adidas and Crocs sell to Amazon, but Canada Goose and Ralph Lauren have stayed away from the online giant.Some brands have been hesitant to sell on Amazon out of concerns they won't have control over the customer experience.

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