scoop.co.nz 23 Mar, 2021 18:45 am

Westland Unveils Project Goldrush: A $40 Million Investment To Access Global Consumer Butter Market

Westland Unveils Project Goldrush: A $40 Million Investment To Access Global Consumer Butter Market
Westland Milk Products is embarking on an ambitious $40 million plan to double capacity of its consumer butter manufacturing facility. The plan to increase production of premium grass-fed consumer butter brand Westgold has been five years in the making ...

’’ Westland’s General Manager of Sales and Marketing Hamish Yates said Westland would leverage the West Coast’s reputation as one of the most unique dairy catchments in the world to connect more directly with domestic and global consumers concerned about the provenance of food.“Westgold and Westland-produced butter is already sold in more than 20 countries around the world, including the US, Japan and China, but a large part of what we supply currently is bulk commodity butter,’’ Mr Yates said.“Given the rainfall and geographical conditions that make the West Coast catchment so unique for grass-fed farming systems, and the way our farming families have farmed the area for generations, we knew we were sitting on something world-leading and incredibly valuable,’’ Mr Yates said.Mr Yates said the plan to increase global market penetration of Westgold butter began in 2017 but configuration of the old butter plant had kept retail butter production capacity capped.

“This investment now gives us the flexibility to pursue markets that will offer Westland the most value,’’ Mr Yates said.Westland resident director Shiqing Jian said Westland was transitioning from a supplier of mostly bulk commodities to play a greater role in the production of consumer goods in an expanding global butter and spread market.

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