NZ Herald nzherald.co.nz 29 Apr, 2021 18:30 am

Two years of Herald Premium: How your support is making the future brighter for Kiwi journalism

Two years of Herald Premium: How your support is making the future brighter for Kiwi journalism
More than 110k people are now paying to read smart, insightful reporting and commentary.

Two years ago, NZME – publisher of the New Zealand Herald, Bay of Plenty Times, Rotorua Daily Post and other daily news titles – took a bold step that no major Kiwi news organisation had taken before: it asked readers to pay for access to its best journalism online.Today, as we celebrate the second anniversary of Herald Premium, our digital subscription service has grown beyond expectations — and is continuing to expand rapidly, auguring an exciting future for New Zealand's leading news publisher.Since Premium launched, New Zealand has been through two extremely turbulent years, and journalists working for daily NZME titles such as the Herald, Bay of Plenty Times and Rotorua Daily Post rose to the challenge, bringing our members up-to-the-minute news, astute analysis, and deep-dive investigations about the stories that really matter — including the rollout of the Covid vaccines, the housing crisis, and the performance of New Zealand's first majority government in more than two decades.Premium membership has more than doubled from a year ago, providing a vital new source of support for high-quality journalism at a time when New Zealand's news media faces difficult headwinds.

When the Herald launched Premium in 2019, it flew in the face of critics who doubted that a digital subscriber service of this scale could be established in the New Zealand market.nz, is the number one news website in New Zealand, reaching 1.

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