thenews.com.pk 18 Sep, 2020 02:00 am

Swedish firm to help pandemic-hit hospitality industry

Swedish firm to help pandemic-hit hospitality industry
Islamabad : In the middle of the biggest hotel crisis ever caused by the COVID-19 pandemic, a Swedish company has introduced the first one-bed-fits-all innovation with groundbreaking effects for the...

Islamabad September 18, 2020 Islamabad : In the middle of the biggest hotel crisis ever caused by the COVID-19 pandemic, a Swedish company has introduced the first one-bed-fits-all innovation with groundbreaking effects for the hospitality industry.Fredrik Fexe of the Business Sweden said his organisation would support the Swedish company's game-changing innovation in the capacity it deserved.According to Anjali Bhola of YouBed, the new sleep concept introduced in partnership with Business Sweden, the Swedish Trade & Invest Council could be a way to strengthen competitiveness and earnings when it was most needed.This one-bed-fits-all solution will be available globally through a unique sleep concept that is believed to be game-changing for the hotel industry, enabling hotels to finally offer what every guest deserves: the guarantee of a comfortable hotel bed and the best conditions for a good night’s sleep," she said.

She said the company's 44 new offices - with the capacity to support every market of the world - were already initiating dialogues with regional hotel groups that were expected to lead local introductions around the world."We have invented a way to adjust the firmness in a high-level pocket spring mattress without compromising on the highest levels of sleeping comfort, simply by using a remote.

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