Yahoo yahoo.com 11 Jun, 2021 19:45 am

SIMULATE rides alternative food wave with plant-based chicken, courts Gen Z with the help of TikTok

SIMULATE rides alternative food wave with plant-based chicken, courts Gen Z with the help of TikTok
A company backed by Alexis Ohanian is using memes to drive in its customers.

Pasternak told Yahoo Finance he intends to use the latest funding round to hire top talent including food, material and flavor scientists and engineers ahead of scaling beyond direct-to-consumer and retail." Pasternak told Yahoo Finance that "younger folks are much more open minded to trying these new products." Brooke DiPalma is a producer and reporter for Yahoo Finance.On Tuesday the company, behind plant-based chicken NUGGS and the recently launched plant-based chicken patty DISCS, secured a $50 million dollar Series B funding round, led by well-known tech entrepreneur Alexis Ohanian's fund, Seven Seven Six.

Just when yet another entry into the relentlessly ferocious chicken sandwich wars didn't seem possible, enter SIMULATE, a plant-based meat company that's getting attention from younger consumers — thanks in part to the power of social media.According to SIMULATE co-founder and CEO Ben Pasternak, the company is "getting ready to scale" its chicken nugget and tender inventory, in preparation for "quite a lot of deals" it has in the works as alternative food products soar in popularity.

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