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erienewsnow.com 14 Jan, 2022 18:45 am

'Sick to my stomach': Dollar Tree fanatics protest new $1.25 prices - Erie News Now

'Sick to my stomach': Dollar Tree fanatics protest new $1.25 prices - Erie News Now
By Nathaniel Meyersohn, CNN Business

" Dollar Tree's recent decision to end $1 prices after 35 years and raise most items at stores to $1.Video bloggers with hundreds of thousands of followers posted videos of their reactions to the price hike — or entering a store for the first time and seeing Dollar Tree's ubiquitous green and yellow "Everything's $1" circles replaced with $1.The criticism highlights the risks that Dollar Tree — the last of the big dollar store chains to actually sell nearly everything for a dollar — took when it abandoned its $1 brand identity."I wish they wouldn't have done that because most of their shoppers are people who are not getting paid a lot of money," said Leniza Costa, a beauty influencer in Pawtucket, Rhode Island, who is "known for always going" to Dollar Tree.

Costa won't shop at Dollar Tree as often and instead will look to purchase $1 items at Walmart.We won't know for certain whether customers are turning their backs on Dollar Tree's new prices until it reports its quarterly results in the coming weeks.

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