scoop.co.nz 17 Mar, 2021 22:30 am

RNZ's Classic Blunder: The Sequel - Part 7

RNZ's Classic Blunder: The Sequel - Part 7
Radio New Zealand’s plan to defenestrate its Concert FM classical music network, stillborn and hastily withdrawn at the start of last year, was the surprisingly mute elephant in the middle of the select committee room when the public radio broadcaster’s ...

Radio New Zealand’s plan to defenestrate its Concert FM classical music network, stillborn and hastily withdrawn at the start of last year, was the surprisingly mute elephant in the middle of the select committee room when the public radio broadcaster’s chairman and chief executive turned up at Parliament for this year’s annual financial review.The only reference to it in the annual review of Radio New Zealand’s performance at Parliament on Wednesday 3 March is on the Social Services and Community Select Committee’s web page.” Radio New Zealand’s response was: “In February 2020 RNZ announced a proposal to make changes to the RNZ Concept (sic) programme.Last year’s review of Radio New Zealand, on Thursday 13 February 2020 by the Economic Development, Science and Innovation Committee, was followed by the publication five weeks later, on Thursday 19 March, of a further 29 questions, taking the total to 159.

Asked what market research had persuaded RNZ’s managers of the need “to establish a new youth-focussed station, and to move Concert FM to the AM frequency, and automate the programme”, Radio New Zealand replied: “The latest quarterly NZ radio industry survey carried out by GfK showed that 75% of young New Zealanders aged 18-34 years use their radios every week, so we know radio still plays a significant role in their media preferences.” Radio New Zealand, having been there and done that, could draw on recent experience for its answer to the next question, No 131: “What did RNZ learn about youth audiences from running The Wireless, and how has that been factored into planning for the new music station for a younger audience?

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