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WGLT wglt.org 27 May, 2023 01:15 am

Q&A: Children's Home & Aid rebrands itself as Brightpoint, pivots to family support, equity focus

Q&A: Children's Home & Aid rebrands itself as Brightpoint, pivots to family support, equity focus
A social service agency with roots in Bloomington-Normal for more than a century has changed its name: Children's Home & Aid now is Brightpoin, which kicked off its rebranding campaign this week. Two of its leaders talked with WGLT about the changes.

So, we see families prenatally and our doula program all the way through our home visiting and early childhood programming, as well with the Scott Family and Child Center.We have early childhood professionals, social workers.So whether or not you come in as a student in our early childhood center or a parent in behavioral health, we're looking at that parent-child relationship, the caregivers — the community even at times, on who's working with that family.Shaver: We wanted to make this announcement here in Bloomington, in the central region, because this is where our parent support work was most developed, where we had the largest footprint on home visiting, and first provided high quality early childhood services for families.

The group also plans a family block party next month through its early childhood department.It's office on State Street in Bloomington is base for the central region.

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