thenews.com.pk 21 Sep, 2020 03:15 am

PCB prepares modalities for airing self-produced content

PCB prepares modalities for airing self-produced content
ISLAMABAD: The think-tank of the Pakistan Cricket Board that gathered in Nathia Gali Saturday prepared the modalities for the next three years to run the national and international cricket...

Sports September 21, 2020 ISLAMABAD: The think-tank of the Pakistan Cricket Board (PCB) that gathered in Nathia Gali Saturday prepared the modalities for the next three years to run the national and international cricket following its recent deal with the state-owned TV channel.The PCB has acquired space on the state-owned TV channel where the board will run the content it produces on its own.The PCB has not granted the state-owned TV channel satellite broadcast rights but only terrestrial rights as it has reached a separate deal for cable with I-Media Communications Services for cable distribution while securing the transmission of PCB’s content broadcast on the state-owned TV channel.The initial working paper has been finalised and it will require approval from all the concerned including the PCB’s Governing Board in the coming days,” a PCB official said.

The process to sell international rights has already been commenced,” the official said.The Zimbabwe Cricket (ZC) has shared the details with their government and the tour to Pakistan is 99 percent confirmed,” the official said.

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