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wardsauto.com 15 Sep, 2021 20:15 am

Owner Appeal Survey: Mass-Market Vehicles Catching Up to Luxury

Owner Appeal Survey: Mass-Market Vehicles Catching Up to Luxury
“It used to be all premium vehicles were at the top and all mass-market ones were at the bottom,” says J.D. Power’s David Amodeo.

Owner Appeal Survey: Mass-Market Vehicles Catching Up to Luxury Mass-market vehicles continue to close the gap in an annual J.In the latest index, premium vehicles collectively averaged 864 (out of a possible 1,000 points) compared with 845 for mass-market vehicles.“It used to be all premium vehicles were at the top and all mass-market ones were at the bottom,” David Amodeo, J.) Amodeo says he can foresee a day when mass-market vehicles overtake their premium counterparts in the APEAL study that this year received 110,827 responses from people who bought or leased new vehicles between February and July.

The gap is narrowing in part because “a lot of content found in premium vehicles has trickled down to the mass market,” Amodeo says.“Dodge is a very focused brand,” Amodeo says.

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