scoop.co.nz 18 Mar, 2021 00:30 am

New Zealand Agencies Benefit From New Social Media Upskill Service

Business Scoop provides news and views on Business and Markets from New Zealand

March 18, 2021 PressRelease Insightful is a new service offering fortnightly Social Media Insights webinars, designed to keep marketing professionals on top of the ever-evolving world of social media, saving agencies time and money.Designed by marketers for marketers, Insightful … Insightful is a new service offering fortnightly Social Media Insights webinars, designed to keep marketing professionals on top of the ever-evolving world of social media, saving agencies time and money.Insightful was launched by Andrew Ferdinando and Dom Hay who founded Ad Hoc, a virtual marketing director service, five years ago, and during that time have been coaching social media marketers.“Over the years our clients kept telling us the same thing – that it was impossible to stay on top of social media in a professional marketing context,” says Ferdinando.

What we learned was that over 50 percent of people who worked in social media spent more than seven hours each month consuming the latest developments and yet they still felt like they were drowning.” In response to their findings, Insightful was launched last year as a solution to the problem, delivering new platform updates, the latest research, mini-tutorials, campaign examples and social media tools/app reviews through its series of webinars.

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