nydailynews.com nydailynews.com 22 Dec, 2020 17:45 am

Michigan brewery invents Smooj, the hard seltzer smoothie, and it’s delicious

Michigan brewery invents Smooj, the hard seltzer smoothie, and it’s delicious
Smooj is a line of hard seltzer smoothies unleashed by HOMES Brewery’s sister company, Troobado, that is its way across beer stores and shelves.

These are not accurate descriptors when you’re talking about hard seltzers.Instead of using artificial flavoring in the seltzer brewing process, which is what White Claw and a myriad of other companies churning out hard seltzers do, Troobado stuffs each batch with legit fruit, creating a bold, creamy drink that barely has any hints of alcohol in it, yet it’s 5% alcohol by volume.HOMES, which specializes in heavily fruited beers, began discussions on hard seltzers in 2019, Kennedy said, but wanted to differentiate itself from the dozens of other brands trying to capitalize on the seltzer boom that started began that summer.Maybe the calorie count, which is part of the appeal of hard seltzers.

It comes in the same slim 12-ounce can as White Claw, but packed with fruit.You won’t be able to crush a Smooj like you will a White Claw, but you’ll savor it much more while still getting a buzz.

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