Maryland's Polar Bear Plunge is diving into data in 2020

Teams from local businesses are gearing up for a chilly dip in the frigid waters of the Chesapeake Bay this weekend, as the Special Olympics Maryland is hosting its annual corporate plunge at Sandy Point State Park in Annapolis on Jan.This year, the teams can also dive into the data surrounding the event as they get ready: Special Olympics Maryland partnered with SC&H Group, a national audit, tax and financial services firm based in Sparks, to create data visualization tools for participants in the event.They’re also valuable for the Baltimore-based Special Olympics Maryland team, which raises 38% of its revenue from the event, according to Chief Development and Marketing Officer Nate Garland.For Special Olympics Maryland, it also offers a chance to do analysis after the event and consider how to apply its learnings to other initiatives, for instance.

It provides a look at progress toward the goal of raising $400,000 for Special Olympics, as well as the top donors by team and industry.The corporate plunge is part of a series of four Polar Bear Plunge events that take place from Jan.