allAfrica.com allafrica.com 29 Jan, 2021 07:45 am

Kenya's Wine Industry Is a Growing Giant

Kenya's Wine industry is set for growth in 2021 as more Kenyans continue to embrace social wine drinking.

Going forward Mansoui says expansion of consumer education and popularity of local wine brands will continue to play a huge role in increasing the market size."As restaurants continue pairing wine with meals and local producers and distributors continue to invest in consumer education and advertising the Industry will continue to grow exponentially," she noted.She says product availability in the market is also a huge advantage to the industry's growth."We have also seen an increase in production of Kenyan wineries that include Yatta Wines from The Trade Kenya Wine Agencies, as well as Leleshwa Wines from the Rift Valley Winery that has increased availability of product in the Kenyan Market," she added.

28 January 2021 p Nairobi — Kenya's Wine industry is set for growth in 2021 as more Kenyans continue to embrace social wine drinking.Copyright © 2021 Capital FM.

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