allAfrica.com allafrica.com 29 Jan, 2021 07:45 am

Kenya: Creative Entrepreneurship Now More Attractive to Women

More women are now taking up opportunities in Kenya's creative industry, increasing diversity in a heavily male-dominated sector.

Out of 12 teams that competed for EABL's top prize for a cash token and attachment opportunity, Team Mind Benders represented by Copy Writer Teresa Makori and Art Director Jeremy Omwami scooped first position.Team Ideas without Legs, comprising Copywriter, Shanik Minesh Mehta and Art Director, Rony Nawab came in second while third position was taken by Michael Muraya and Anthony Wafula.This was evidenced by the number of applications received for the 2020 Young Creatives Challenge (YCC) hosted by the Advertising Professionals Association (APA) to champion and nurture new creative talent.Speaking at the grand finale ceremony, EABL Representative, Ruth Chege said, "The competition was remarkable as young creatives really showcased their talent.

29 January 2021 p Nairobi — More women are now taking up opportunities in Kenya's creative industry, increasing diversity in a heavily male-dominated sector." The creative industry is the umbrella under which art, architecture, film, television, music, poetry, sculpture and writing exist.

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