Investing.com investing.com 12 Jan, 2021 15:30 am

In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger By Bloomberg

In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger By Bloomberg
In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger

This helped remove a big hurdle to continued growth for direct-to-consumer brands: finding new customers.At Mack Weldon, an underwear and casual basics brand based in New York, the opening in ad markets helped create a boom in new customers during the fourth quarter, according to chief executive officer and founder Brian Berger.“We found a ton of new customers.“We found a ton of new customers,” Hedrick said, partly crediting the drop in digital ad rates.

Covid also got Mack Weldon, which has annual revenue of more than $50 million, into television for the first time.The Lead included Mack Weldon in its Foremost 50, a list of direct-to-consumer brands it sees as positioned to have staying power and challenge incumbents.

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