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thehill.com 02 Sep, 2023 18:15 am

How competition forced Barbie to step into the 21st century

How competition forced Barbie to step into the 21st century
Even the very limited corporate-sponsored self-reflection about Barbie as a brand that we see in the movie could not have happened without competitors, artists and consumers resisting Barbie’s market dominance and Mattel’s ownership over our collective play and imagination.
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