thenews.com.pk 20 Sep, 2020 05:15 am

Google, Facebook under pressure to ban children’s ads

Google, Facebook under pressure to ban children’s ads
NEW YORK: Tech firms have been urged to stop advertising to under-18s in an open letter signed by MPs, academics and children’s-rights advocates, foreign media reported.Behavioural advertising...

In a separate move Google-owned YouTube is accused of unlawfully mining data from five million under-13s in the UK.European data protection laws forbid the mining of data of young children.“The fact that ad-tech companies hold 72 million data points on a child by the time they turn 13 shows the extent of disregard for these laws, and the extraordinary surveillance to which children are subjected,” the letter reads.“You, the most powerful companies on the internet, have a responsibility to protect your users.

National September 20, 2020 NEW YORK: Tech firms have been urged to stop advertising to under-18s in an open letter signed by MPs, academics and children’s-rights advocates, foreign media reported.It was co-ordinated by Global Action Plan, which argues that online advertising accelerates consumerism, and adds unnecessary pressure to the planet.

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