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telegraphindia.com 14 Sep, 2021 02:15 am

Fashion YFLO’s lessons in ‘The Business of Fashion’ with Payal Singhal and Mohit Rai

Fashion YFLO’s lessons in ‘The Business of Fashion’ with Payal Singhal and Mohit Rai
The discussion began with how they started off their journey, and moved on to the evolution of fashion over time

A recent YFLO session that was aptly titled ‘The Business of Fashion’ — that saw chairperson Soni Jain in conversation with designer Payal Singhal and celebrity stylist Mohit Rai— touched upon this.The discussion began with how Payal and Mohit started off their journey, and moved on to the evolution of fashion over time, the advent of the styling industry, entrepreneurship in the fashion business, to how fashion and styling have become more about being comfortable than following trends blindly, all the way to the dos and don’ts of the fashion industry, and about collaborations in the fashion business to grow big.And even in the business of fashion, when we started, I remember there used to be just two magazines and now over the years, so many international magazines have come in, social media, the entire styling industry happened.On Instagram or e-commerce sites, we have seen the business of fashion change and evolve as much as it would in a decade, so that’s how much the Indian fashion has changed over the last 20 years though our industry is very young.

So it was intriguing for me to see how Indian fashion was not at all being viewed in a western context.Maximal Indian fashion — everyone has it in their wardrobe, no one really thinks about it because we have grown up with it.

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