Drexel prof's new book: for marketers eyeing the power of data science

That’s how we got data about customers,” Feit said.30 R, the statistical programming language, is widely used among statisticians and data miners, Feit said.“Chris’ goal for the book is to get marketers over the hump and to hook up to big R data systems,” Feit said.” Beyond the new book, Feit said she’s enjoying focusing her work on something she feels is important: data-driven marketing.

“All of the sudden, if you’re a hairdresser with 200 clients — once you get to any larger scale, you need data science to get you through that,” Feit said.” Companies: Drexel University -30- Professional Development | philly Ask a Marketer: Is there a bad way to do content marketing as an early-stage startup?