NZ Herald nzherald.co.nz 30 Apr, 2021 08:30 am

Daniela Elser: Prince William and Kate Middleton break royal rules with cheesy video

Daniela Elser: Prince William and Kate Middleton break royal rules with cheesy video
The royals have released an unprecedented video — but the move could backfire badly.

William and Kate's heartwarming anniversary home video: 'We are enormously grateful for the support we have received'.The 40-second video put out by William and Kate, Duke and Duchess of Cambridge this morning showing the couple gambolling around a grey beach and their Norfolk estate garden with their photogenic children and the soft lighting, big smiles and instrumental guitar music, all seems redolent of the work of a mid-level advertising agency trying to launch a new SUV or constipation drug.Yesterday was William and Kate's 10-year wedding anniversary, a day they marked by releasing two new shots of them looking suitably stilted.) William and Kate sitting on hay bales while roasting marshmallows with the kids - just like normal people.

However what this video could do is move the dial in terms of public expectations about how much access to their young family William and Kate will grant the public.Kate and William's 10th anniversary portraits.

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