CBC cbc.ca 05 Jun, 2021 00:30 am

Apple update blocks apps from sharing your private data

Apple update blocks apps from sharing your private data
Apple’s iOS 14.5 update includes App Tracking Transparency, which stops companies from sharing your private data. Will it hurt businesses?

While some are calling it a win for people concerned about protecting their privacy, others say it’s a blow to small businesses that rely on social media to market their products.Apple, which is led by CEO Tim Cook, says it isn’t out to hurt Facebook — or the small businesses that rely on it for advertising — with its new App Tracking Transparency feature.(Image credit: Erin Scott/Reuters) Officials at Facebook have been speaking out against the plan since it was announced, saying the change will hurt small businesses.Those ads “support small businesses and keep apps free,” Facebook said.

This means Apple makes money, while small businesses have to work harder to reach their customers, Facebook said.Apple’s new feature will force businesses to turn to subscriptions and other in-app payments as a way to make money, said Facebook.

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