Hold a Coke With Your Boobs Challenge: What?

hashtag #HoldACokeWithYourBoobsChallenge‬
/ June 2, 2015

Yes, you read it right: #HoldACokeWithYourBoobsChallenge is a new hashtag that’s taking the internet by storm. And this one is way more interesting than the ice bucket challenge.

The breast cancer awareness challenge was created by an adult entertainment talent-scouting agency, Elite Talent Referral. But there is nothing official about it from The Breast Cancer Research Foundation.  

The Breast Cancer Research Foundation reached out to Esquire to clarify that the organization does not support this campaign, does not have any additional information about it on its website, and does not plan on accepting any donations from this campaign.)

Some have criticized the campaign, claiming it makes light of a serious disease and is disrespectful to those who have undergone mastectomies to beat cancer.

Back to the challenge: the idea is simple — hold a soda can between your breasts. No idea why it is coke, and not any other brand.

The craze has already gone global women from America, Russia and France posting their selfies to Instagram, Twitter and Facebook to urge women to check their cleavage for lumps and bumps.

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